iSmart Discounts also works on marketing via social media, which is a medium that almost everyone engages in. There is, however, a single problem with social media marketing. Not everyone is going to see your message. If you already own a Facebook page, you would quickly realize that an image or status update you post is actually seen by very few people. The specialists at iSmart Discounts have figured out a way around this. You can now enjoy the vast community base as well as effective marketing. How? iSmart Discounts offers a program where your customers can sign up using their social media. This, in turn, enables them to use a loyalty program on your Facebook page. Now, enjoy the option of being able to send direct messages to all your customers at the mere press of a button.